Privacy Policy
This Privacy Policy explains how Effata LLC ("Effata", "we") collects, uses and protects personal information when you visit effatadirect.com or buy from us. Effata sells hearing aids, personal sound amplifiers and accessories (such as batteries, chargers, filters and cleaning kits) directly to consumers online. We know that information about your hearing is personal, and this policy explains how we handle it. Effective date: 2026-10-23.
Who we are
Effata LLC, registration 202464813848, 509 S Oakley Ave Santa Maria, CA 93458. Contact: [email protected] · (408) 555-0180.
Effata LLC is the business responsible for the personal information described in this policy.
Information we collect
Information you give us: your name, e-mail, phone number, and shipping and billing address when you place an order, create an account or contact us.
Information collected automatically: your device, browser, pages visited, and cookies and similar technologies.
Information from payment processors: confirmation that your payment was approved. We do not store full card numbers.
If you choose to tell us about your hearing or health when you contact our support team, we use that information only to answer your request. We do not use it for advertising.
How we use it
We use your information to process and ship your orders, provide product guidance, handle refunds and warranty questions, answer your requests, and send transactional messages such as order confirmations and tracking links.
We also use it to improve the website and prevent fraud. Where required, we ask for your consent before we send marketing or measure advertising.
Cookies, pixels and advertising
We use cookies and advertising pixels to measure visits and ad performance. These include Google Analytics, Google Ads (including remarketing, which may show you Effata ads on other websites after your visit), the Meta Pixel and Meta Conversions API, the TikTok Pixel, and the cookies and pixels of native advertising networks such as Taboola, Outbrain and NewsBreak.
These tools may collect information such as pages viewed, the device and browser used, and whether an order was completed.
You can manage or delete cookies in your browser settings. You can opt out of interest-based ads in each platform's ad settings, including Google Ad Settings, Meta ad preferences and TikTok ad settings.
No health information is sent to advertising platforms
We do not send health information or information about any personal condition to Google, Meta, TikTok or native advertising networks. This includes your hearing, any hearing loss, or anything you tell our support team.
When we use the Meta Conversions API or other server-side measurement, we do not include health data or personal-condition data.
Sharing
We share information only with:
Providers that help us operate, such as hosting, payments, shipping carriers, e-mail and analytics.
Authorities, when required by law.
A buyer or successor, in a business transfer.
We do not sell your personal information.
Your rights
Depending on where you live (including California and other U.S. states), you may request access to, correction of, deletion of, or a portable copy of your personal information. You may also opt out of targeted advertising.
To make a request, write to [email protected]. We will not discriminate against you for exercising your rights.
Retention and security
We keep information only as long as needed for the purposes above or as required by law, for example for order, tax and warranty records.
We protect it with reasonable technical and organizational measures.
Children and age requirement
Our website is not directed to children under 13, and we do not knowingly collect their information.
Purchases on effatadirect.com are limited to adults 18 years of age or older.
Changes and contact
We may update this policy. The effective date above shows the latest version.
Questions: [email protected] · (408) 555-0180 · 509 S Oakley Ave Santa Maria, CA 93458.